Results of Social Media Survey

Results of Social Media Survey by Thompson Financial:

Question #1:  Do you use social media to communicate?

                        Yes:  92.8%

                        No:  7.2%

Question #2:  Which of the following do you use?

                        Cell Phone:  95.5%

                        Facebook:  85.1%

                        Land Line:  28.4%

                        Skype:  28.4%

                        Blogs:  25.4%

                        Twitter:  22.4%

                        LinkedIn:  20.9%

                        Other:  9%

Question #3:  If you had to pick one, which way do you prefer to communicate?

                        Cell Phone:  44.7%

                        Email:  17.1%

                        Land Line:  14.5%

                        Texting:  11.8%

                        Facebook:  7.9%

                        In Person:  2.6%

                        Twitter:  1.3%

Question #4:  Do you use your cell phone more to text or to make calls?

                        Texting:  58.0%

                        Making Calls:  47.8%

Question #5:  How much personal time in a 24 hr period do you spend using social media?

                        0-1 hrs:  36.8%

                        1-2 hrs:  29.4%

                        2-3 hrs:  19.1%

                        3-4 hrs:  5.9%

                        5+ hrs:  10.3%

                       

Question #6:  At what times during the day do you most often check your social media accounts?

                        am (before work):  33.8%

                        lunch:  19.1%

                        pm (after work):  36.8%

                        after dinner/before bed:  48.5%

                        Other:  10.3%

Question #7:  Has your social media usage changed in the last six months?

                        No:  54.4%

                        Yes, I use it more:  35.3%

                        Yes, I use it less:  11.8%

                        Yes, I have changed from using Facebook to Twitter more of the time:  1.4%

                        Other:  1.4%

Question #8:  For what do you use your social media accounts?        

                        Communicate with Friends:  71.6%

                        Communicate with Family:  64.2%

                        Get Information:  49.3%

                        Give Information:  25.5%

                        Connect with Business:  11.9%

                        Other:  2.9%

Question #9:  On which of the following outlets would you be most likely to read about Financial Products?

                        Website:  66.2%

                        Mailings:  27.9%

                        Facebook:  22.1%

                        Blog:  14.7%

                        Text Message:  10.3%

                        Twitter:  7.4%

                        None of the above/Other:  7.4%

                        All of the above:  2.9%

Question #10:  In what age group do you fall?

                        Under 35:  59.4%

                        Over 35:  40.6%         

*some of the percentages add up to over 100% as you could pick more than one response.

Thanks to all who participated!